Wednesday, July 29, 2020

The Role of the Student Organization

The Role of the Student Organization Sports can sometimes get a bad rap. I get it, I really do. It’s an industry with oversized egos, bloated paychecks, and doesn’t necessarily provide the same kind of net societal benefit as say education or healthcare or, frankly, a lot of other things. I get it. But as for me? I love sports. I love arguing about whether or not NBA players are overpaid (they’re not), I love playing a pickup game of soccer on a lazy Sunday, or witnessing a dream become a reality (go Cubs). When I came to Illinois I knew that sports needed to be a part my life. Having never been  the star athlete in high school, I figured sports business might be more up my alley. Through a little bit of research I found the Illinois Sports Business Conference, which sought to bridge the gap between sports and business on campus through an annual conference. Perfect. When I first joined the organization I became a part of the speakers team, recruiting sports business professionals from across the country to present at our conference. I developed skills such as professional communication, time management, and goal setting. It was exciting to get involved in an industry I cared about within my first semester on campus. All of this was possible due to joining a student organization. Through ISBC, and the other organizations I have been associated with, I’ve made valuable connections with great people and learned countless personal and professional lessons. Arriving on campus, many students wonder whether or not they are going to make new friends, get good grades, and adjust well to college life. It may seem logical to wait a semester or two before getting involved in a student organization so that you can “sort these things out first. Which makes sense. This whole college thing isn’t easy, and I understand if you don’t want to jump into too many new situations within a month of arriving on campus. But I’d like to argue for the opposite. Student organizations, especially at a larger university, help students create structure, make connections, and personally develop over their four years. I know this because it happened to me. In the coming weeks I’ll make a post regarding tips for Quad Day, our biggest display of all the incredible student organizations our campus has to offer. Talk soon. Quad Day at Illinois Steven Class of 2019 I’m from New Canaan, Connecticut. I'm studying Management Entrepreneurship in the Gies College of Business and Political Science in the College of Liberal Arts and Sciences.

Monday, June 29, 2020

10 Undergraduate Business Schools To Watch In 2018

10 Undergraduate Business Schools To Watch In 2018 by: Jeff Schmitt on January 17, 2018 | 0 Comments Comments 192,935 Views January 17, 2018Every business school conjures up certain images. Want prestige? That’s the Wharton brand in a nutshell. How about a rigorous curriculum? Virginia is for scholars (and lovers). A deeper purpose? Well, that’s Notre Dame’s specialty. Such images reflect a school’s identity. In the minds of employers, they tag a school’s value in the marketplace.This value is ever-changing, however. Rankings may reveal higher pay or placement, but they are often the product of teaching excellence, innovative programming, intensive support, groundbreaking partnerships, engaged alumni, and robust activities. Such forces drive rankings and results – even when they cannot be measured by conventional means. In the long term, these forces lay the groundwork for business innovation. In the short term, they build a momentum tha t increases the value of a school’s degree.Which business schools are making the investments that will boost future opportunities for their graduates? Which data slivers reaveal a program on the move? Each year, PoetsQuants looks at 10 undergraduate business programs that are setting themselves apart – and why.   Which schools are poised to break out? Which ones continue to act as role models? Here are our 10 business schools to watch in the coming year.(Editor’s Note:  These schools are not ranked in any order)University of North Carolina, Kenan-Flagler Business SchoolUniversity of North Carolina (Kenan-Flagler)Holistic †¦ global †¦ experiential: The Kenan-Flagler Business School has it all. Popular among students and alumni alike, Kenan-Flagler climbed nine spots in PQ’s 2017 undergraduate ranking to place 7th overall. The reason? The school hit on every marker.For starters, it isn’t easy to get admitted. Just 1 in 10 applicants are able to do that – and nearly 84% graduated in the top 10% of their class. When they graduate, the perks are many. Kenan-Flagler business majors earn, on average, $72,514 in total compensation to start. Take that out five years and graduates generate a $235K return on investment – second only to James Madison University. Bump that up to 15 years and the number climbs to $902K. Oh †¦ and 97.64% of Kenan-Flagler grads land jobs within three months of graduation – a testament to the fact that 96% completed internships during their four years.Inputs and outcomes aside, the program earns high marks in several student and alumni surveys conducted by PQ in 2017. Notably, alumni gave Kenan-Flagler the second higher score when asked if the â€Å"business degree was worth its cost in time and tuition† – just .01 of a point behind the leader. The school also finished among the top performers when alumni were asked about their overall experience, networki ng, skill development, career advising, and preparation for the workforce.In addition, over 70% of business majors completed a global immersion – one of the highest percentages among American business programs. These overseas excursions ranged from consulting projects to studying at a partner institution. Much of this stems from Chapel Hill’s Inclusive Global Leadership program, a requirement that focuses on exposing students to overseas global practices and developing cross-cultural competencies through intensive classroom study and hands-on opportunities. In fact, experiential learning is one of the program’s hallmarks, which is exemplified by the STAR (Student Teams Achieving Results) program. Here, students band together in 5-6 member teams – including MBA students – to perform consulting projects sponsored by Fortune 500 firms and nonprofits. Along with gaining professional experience in a real world environment, the program also enables stude nts to build their network with employers and peers alike.â€Å"Through this experience, I was able to immerse myself in a challenging work environment with individuals who already had industry experience and a client who faced a legitimate problem for us to address, as opposed to typical coursework of case studies and textbook problems,† writes one 2015 graduate.It also reinforced one of the defining aspects of the Kenan-Flagler experience: teamwork. â€Å"We were constantly engaged in project work in every class I attended in the business school,† adds another graduate. â€Å"This provides an invaluable experience as every situation I have ever faced in the working world has required me to be part of and work cohesively with a team.†Georgia Tech, Scheller College of BusinessGeorgia Tech (Scheller)How is this for a debut? This year, Scheller entered PQ’s 2017 undergrad business school ranking at 11th, vaulting traditional powers like Texas, Michigan and Villanova. So what’s behind this splash?For one, Scheller has carved out a special niche for itself in the technology and entrepreneurship space. In this program, for example, you’ll find the Denning Technology and Management Program (TM), which pairs business, computer science, and engineering students to tackle the big problems in an interdisciplinary fashion. Similarly, students aren’t just studying financial statements or operational bottlenecks. They’re also taking courses in leading edge topics like nanotechnology and machine learning. Even more, the school sits across the street from Coda Tech Square, a 1.4-million-square-foot innovation hub that boasts startups, venture capital firms, and tech incubators. It even houses offices for Fortune 500 stalwarts like ATT and Delta Airlines.â€Å"There is the buzz of innovation centers and startups around the school that empowers the students to begin creating right away,† says Jonathan Clarke, who s erves as the associate dean of undergraduate programs at Scheller. â€Å"The new innovation concentration is our way of equipping our students with skills that are set to become even more sought after.†In recent years, Scheller has garnered plenty of buzz, with a parent school that ranks among the leading feeders to Silicon Valley. Thirty-one-percent minority, the program is known for more than just tech. Notably, the curriculum leans heavily on hands-on learning thanks to a wealth of Fortune 500 and middle market firms in the Atlanta area. â€Å"We had a number of opportunities to interact with companies in the area, as well as online experimental opportunities,† writes one 2015 graduate. â€Å"The sum of these experiences and feedback from real companies helped me understand what businesses were looking for in ideas and a worker.†Employers have obviously liked what they’ve seen. Ninety-seven percent of its graduating class received internships. How abou t these numbers? Going in, 86% of Scheller business majors ranked among the top 10% of their high school classes. Leaving, just 33% graduated with any debt, with the average being $24,830. With high alumni survey scores in key areas like academic advising, networking, and overall experience, Scheller could evolve into a top 10 fixture in the coming years. Page 1 of 512345 »

Friday, May 22, 2020

Essay on the Battle of the Sexes in Taming of the Shrew

The Battle of the Sexes in Taming of the Shrew Battle of the Sexes would have been another appropriate title for this play because the entire play is women verses men, men verses women. This battle of the sexes shows no boundaries between the rich and poor, young or old, man or women. The basis of all the rivalry stems from the fact that the men in this play look at the women as if they were objects, instead of human beings with feelings. This theory that women are merely objects creates an environment that the women have to adapt to and survive in and the environment of a person will depict what he or she will become, resulting in a battle between the sexes. The Taming of the Shrew is set in a time period that did not accept†¦show more content†¦Bianca was described as sweet and quiet. She never spoke out of turn, and was always obedient, qualities that men desired in their future wives. For the majority of the book, this is how Bianca acts, but the audience watching the play is able to see small parts where there is another side of Bianca a side that she keeps hidden from the males in her society. One clear example of this is in Act 1 Scene 1 when Bianca whispers to her sister Katherine so that no one else can hear her; Content thee in my discontent? This clearly shows that Bianca is a good actress. She is able to convince all the men, including her father that she is sweet, good and the perfect model of a women in this time period while letting her true self show through to her sister. Katherine on the other hand presents herself in a very different way. She is moody, sullen, angry, rude and outspoken all the time. These are not characteristics that are desired in a wife. Katherine doesnt care though, she goes to above everyones criticism, which comes from her father along with other random suitors to Bianca and she chooses to be her own person. She refuses to be polite simply because that is what is expected of her. The consequences of acting in this such a manner are that the men in the society refuse to marry her, they jest at her expense, and she is at risk to have to become an old maid and live with her father for the rest of her life. Her father cant waitShow MoreRelatedGender Roles in the 16th Century1909 Words   |  5 PagesFebruary 23rd, 2014 Essay 1 Gender Roles in the 16th Century: Men on the Battlefield, Women in the Kitchen One of the most fundamental themes while reading Shakespeare is the prominent reminder of women at the end of the 16th century and their roles placed under men, as women were a threat to the masculinity, and thus, power held by men. There are clear misogynistic elements in all of the works performed through Shakespeare’s plays, most predominantly appearing in The Taming of the Shrew. As quoted within

Tuesday, May 19, 2020

The British Empire During Colonial America - 1631 Words

The British Empire in Colonial America The colonization of Virginia, Maryland and the Massachusetts Bay corresponds to pivotal points in history that began the formation of our modern day United States of America. In all three of these regions the process of transplantation developed because of the hunger of finding the Northwest Passage and ultimately the search for a get rich-quick-scheme, gold. Besides their initial intentions, other common factors were the shortages of financial resources and the need for continuous investment from London. Virginia After receiving a charter from James I, the London Company sailed to the Americas with almost 150 men aboard the Godspeed, the Discovery, and the Susan Constant. Voyages during those times were treacherous, hence the survival of only a little more than two-thirds of the original crew and passengers when they made landfall in 1607. While entering the mouth of the Chesapeake Bay, they went up the river which they called the James. They decided to establish a colony on a peninsula they called Jamestown. It was a poor site location; it was low and swampy; hot and humid in the summer, which caused outbreaks of malaria; they were surrounded by thick woods, which made it difficult to clear for agriculture; and it was near powerful local natives, Chief Powhatan being the centralized figure. A possible mistake was not creating a family oriented community with women and children. It was hard to create a society with only menShow MoreRelatedThe Tactics Of British Rule Increased Between 176 3 And 1776850 Words   |  4 PagesTo show the tactics the British used to force colonist into the republican values and how colonial resistance to British rule increased between 1763 and 1776. The resistances grew due to the policies imposed by the British, the colonies reactions to these policies, and republican ideas. These strict policies were implemented to get Britain out of their war debt, which came after the French and Indian war. During the seven year war American colonist sold and traded goods with the French in the WestRead MoreThe Creation Of The British Colonial Empire1475 Words   |  6 Pagescreation of the British colonial empire was one of the great facts of history. For the Empire, Britain took a larger share than any other nation in developing the movement of people between continents; it also has changed the expansion of Whites, Blacks and Indians. By exporting outside its borders, together with its colonists, civilization, language, and institutions, it contributed mightily to the vast movement of Westernization of the world. Many historians debate on how the empire began. In generalRead MoreThe American Revolution Was NOT Justified Essay1025 Words   |  5 Pagesshould never have happened. The British were not tyrannical, oppressive rulers although the American colonies perceived them to be so. The American colonists misperceptions led to revolution and independence. Although Great Britain emerged victorious in the Seven Years War, it left Great Britain with significant debt. The British looked to America to help it. First the British began enforcing existing laws like the Navigation Acts, which put limits on colonial imports and exports. To enforceRead MoreThe Founding Fathers The Politicians Who Led Colonial Assemblies And Congresses1522 Words   |  7 PagesFathers-the politicians who led colonial assemblies and congresses-did not distinguish themselves with self-discipline. [During the boycott of English goods to protest colonial restriction], Thomas Jefferson imported British glass windows for his mansion at Monticello.†(Taylor 53) This is one example of the contradicting era of cultural development in 18th century America: the continuation of closeness to England, and the steady distancing of the American colonists from the British. For the majority of theRead MoreThe French and Indian Wars Impact on America Essay examples1198 Words   |  5 PagesImpact on America At the peak of Britains prominence, it was said that the sun never sets on the British Empire. Many were enthralled under its wing of mighty protection and dare a country stand up to Britain and face the consequences. In 1755 the last of the great conflicts between the Britain and France broke out. Although initially proving its superiority, one of the main facets of the British Empire headed for a major transformation. So that is why I say the very of the British triumph overRead MoreA Leader Of Large Scale Boycotts On British Goods1445 Words   |  6 Pageson British goods, Founding Father Thomas Jefferson had no problem drinking afternoon tea while gazing through newly-imported British glass windows in his mansion at Monticello. Actions like these, along with many others, exhibited the emergence of contradicting cultural development in the early-half of the 18th century: the continuation of closeness to English society, and the steady distancing of the American colonists from the British. For the majority of the 18th century, colonial America sproutedRead MoreWw2 Analysis913 Words   |  4 Pagesof war in 1939, to allow for a valid comparison. At the beginning of the twentieth century the British Empire - formed after 300 years of trade, victorious capture, and settlement, - represented the worlds most leading, politically powerful and profitable country. Britain reached her zenith, in terms of empire, immediately after the First World War and at the outbreak of the Second World War, the Empire held power over a population approaching 500 million people, about a quarter of the worlds populationRead MoreSeven Years War Paper1331 Words   |  6 PagesShauna Donovan HIS 115 Many factors led up to the Seven Years’ War and in this paper I will describe the social and political backgrounds existent in eighteenth-century America, explain how the diverse backgrounds and views led to the Seven Years’ War and explain how the outcome of the Seven Years’ War affected me and America. All of this will be explained as you read along in this paper. In the seventeenth-century before I was born, â€Å"the colonies were becoming overrun by various, very differentRead MoreThe Scratch of a Pen 1763 and the Transformation of North America921 Words   |  4 Pagesthe Transformation of North America† Colin G. Galloway Wei Tzu (Kaylin) Wang March 21, 2013 TTH- 12:30PM- 2:30PM Professor Mosby American History could not have written itself without the importance of our founding fathers. The transformation of North America in 1763 was an important year in American History because it was an ending of a long warfare in Europe and America. In the book called â€Å"The Scratch of a Pen 1763 and the transformation of North America†, written by Colin G. GallowayRead More Evolution of British Policy in the Colonies: 1750 to 1776 Essay1428 Words   |  6 PagesEvolution of British Policy in the Colonies: 1750 to 1776 The relations between England and the British North American colonies could always be considered precarious. Prior to 1750 British essentially followed a policy of benign neglect and political autonomy in the American colonies. (Davidson p.97) The colonies were for the most part content with benign neglect policy, relishing in a â€Å"greater equality and representative government†(Davidson p.95) within the colonies. Competition among European

Saturday, May 9, 2020

A Simple Tip About Samples of Commentary in Essay Uncovered

A Simple Tip About Samples of Commentary in Essay Uncovered To sum up, the statement isn't logical since there are a few errors in it. Details of certain examples ought to be included to strengthen your principal ideas. Today, you'll find several examples of personal objectives. The Basic Facts of Samples of Commentary in Essay Although, you are going to be expressing your opinions, make sure you're going to be fair and well informed. The length, purpose, and tone often be based on the commentary topics you select, or on the needs of your teacher. The statement also assumes that in the event the state cleans up the river, using the river for water sports will certainly increase. In the very first paragraph you should give the goal of the letter. The quantities of the participants of each gender proved very close. There are lots of areas of personal objectives. Person goal examples may supply the guidance to a person. Example of personal goals may include lots of unique locations, however, now you've got some illustration of personal goals that will be able to help you formulate your own objectives and get excited as you go forward to achieving them. After you have read the text several occasions and highlighted the words, you can make an outline of your commentary. Commentary essays may concentrate on just a single text or function as a method to compare and contrast several texts. When you purchase our informative speech papers you are ensured of receiving papers that carry adequate and appropriate content. A literary commentary is especially focused on a comprehensive analysis and in depth description of a particular text. Among the sources ought to be from a person who is academic or who's in a field about the object of your commentary. The use of inappropriate topics There are certain topics that shouldn't be discussed in your private statement and, thus, shouldn't be included in statement samples. So long as you present a background information regarding your paper as briefly as possible. Second, check out whether there is sufficient information available on the internet or in your college library. Proofreading is actually the most crucial portion of writing the essay and is frequently skipped. All our writers have degrees in their various fields and superior communicators who write an ideal grammar. The personal commentary essay topics should depend on your very own real-life experience. The intent of publishing a commentary is to offer a forum where different perspectives can be discussed on a particular topic in a journal. After you are finished with writing your commentary, you must read it to recognize the room for improvements. To know what's a commentary essay is the important skill not just for students, teachers, editors but life generally. Top Choices of Samples of Commentary in Essay Therefore, either you wish to learn more about how to compose an essay, or you desire some essay writing services or even in the event you would like to go through some sample essays, then just refer to WritingBest and all of your requirements will be fulfilled whenever possible. Once you've built up all of the information regarding your essay, you're all set to wrap this up. You can also see student essay. You can also see concept essay. You could also see interview essay. You might also see synthesis essay. As the writer, it's your sole obligation to judge just what exactly you would like to accomplish with your essay once you're done with that. A commentary essay is a type of common essay, therefore it ought to have a very clear structure. Be certain to CITE the sources whether you're paraphrasing or directly quoting. The commentary essay definition isn't as complicated as it appears. Samples of Commentary in Essay Ideas The passages will both cover the identical topic from various perspectives. There simply isn't any point in making use of a sample for a guide the moment it has some grammar loopholes or if it has some coherence troubles. Hope for understanding from hints produces a misunderstanding.

Wednesday, May 6, 2020

Mahatma Gandhi A Of A Privileged Caste - 1315 Words

Mohandas, better known as Mahatma Gandhi was born into a privileged caste in Pordandar, Gujarat, India. He was raised into a non-violent branch of Hinduism from his Mother’s side. Throughout his childhood he stayed true to his beliefs and religious rules, including avoiding things like meat and wine. Gandhi led a selfless, altruistic life, and through these powerful moral principles, he helped lead India to full independence in 1947. Growing up, Mohandas was the only one of the four children in his family to continue his studies. So with the help of his brothers and parents, he left India to study in England at the age of 18. He continued to follow his spiritual rules even when the standard diet in England contained high amount of meat. He even became a member of the London Vegetarian Society’s Executive Committee. Gandhi passed the bar exam 1891 to return to England to find out that his mother had passed away during his studies. Following this, he studied Indian law an d found employment hard to come by and ended up taking a job in South Africa, signing a one-year contact in 1893. During this time, South Africa had many races almost completely segregated from one another and many of them were heavily discriminated against, including Indians. Upon arriving he was not treated as a scholar, lawyer or anyone of importance by the white people living in South Africa, but only as an Indian. 1 Through witnessing this racism, he began a fight against segregation that he wouldShow MoreRelatedGandhi : Man Of Power853 Words   |  4 Pages Gandhi: Man of Power When we think of leaders, we all have certain characteristics that come to mind. We consider those who are leaders, to be a person who had done something special in their time. That something may have changed something in their local community, or it may have changed the world (Lal, 2015). World history has known many examples of leaders that made a big change in the world. In the United States, there is little doubt that Abraham Lincoln and Martin Luther King are examples ofRead MoreMahatma Gandhi : An Ethical Leader1292 Words   |  6 Pagesfew drops of the ocean are dirty, the ocean does not become dirty† (Mahatma Gandhi). This is one of the many inspirational quotes derived from one of the many more teachings Mahatma Gandhi accomplished throughout his life time. To become a leader one must be great, whether born gifted or to eventually achieve greatness. To become an ethical leader one must surpass the expectations that even society has set forth. Mahatma Gandhi has been viewed by most as a definite ethical leader. He has set theRead MoreMohandas Gandhi : A Of Gandhi s Leadership Essay1778 Words   |  8 PagesMohandas to Mahatma: A Glimpse of Gandhi’s Leadership Justin Hussey Western Kentucky University Mohandas to Mahatma: A Glimpse of Gandhi’s Leadership Mohandas K. Gandhi was born and raised in Porbandar, India on October 2, 1869 into a family of a privileged caste (Gandhi Desai, 1927). He was raised by a father who was the Chief Minister of Porbandar and a mother of great devotion to the Hindu religion, and he was given thorough educational opportunity, which led to his attainmentRead MoreBritish Imperialism in India Essay1746 Words   |  7 Pagesdialects. English served as a common ground for Indians, and allowed separate cultural and ethnic groups to identify with each other, something which had rarely if ever occurred before on a grand scale. Although it was mainly educated Indians of a privileged caste who spoke English, these were the most influential people in terms of acting as facilitators for nationalist ideas to be communicated throughout the populace. The publication of magazines and journals in English was also a great influence onRead MoreGandhi : The Leader Of The Indian Nationalist Movement2701 Words   |  11 PagesGandhi Gandhi was the leader of the Indian nationalist movement against British rule at the turn of the twentieth century, and is widely considered the father of his country. His doctrine of non-violent protest to achieve political and social progress, and struggles against oppression have been greatly influential globally. He travelled to South Africa as a young law graduate, and returned to India as Mahatma, the ‘great-souled one’. â€Å"Victory attained by violence is tantamount to a defeat, for itRead More The Debate on How Urban Middle-Class Identities Have Changed3936 Words   |  16 Pagesâ€Å"urban middle class† within the Indian context is uniquely problematic, being internally differentiated- encompassing great variety in factors such as culture, language and religious belief, while of course attempting to reconcile the existence of the caste system as a further, but importantly distinctive form of hierarchy to class. As Fernandes notes, the very question of defining what Beteille termed the â€Å"most polymorphous middle class in the world†, itself represents a site of political debate inRead MoreDalits in India2603 Words   |  11 Pagespeople are divided into various castes. The caste system dates back to The Vedic Period. The Four major groups are the Brahmins, the Kshatriyas, the Vysyas and the Sudras. Apart from the four basic varnas there also emerged a fifth group which was called â€Å"Panchama†. They are the dalits. They were originally considered as Panchama or the fifth group beyond the four fold division of Indian people. They were not allowed to let their shadows fall upon a non-Dalit caste member and they were required toRead MoreBritish Impact on India10478 Words   |  42 Pagesresistance, upper-caste Indian activists needed to frame Indian identity as united against British colonialism. This was not in of itself difficult, but they wanted to maintain an upper-cast e dominance over Indian society. This required upholding classical structures of caste identity for all Indians in their vision of what post-colonial India would look like and how it would function politically and socially. These structures of caste provided upper-caste Hindus with a privileged social and politicalRead MoreImpact Of Globalization On Indian Social Structure2410 Words   |  10 PagesABSTRACT: Caste has always been integral to the Indian social structure. Be it in the historical era or be it in the globalized era, caste has managed not to cease from the Indian society. Though the nature of caste system has changed tremendously, the basic crux remains the same, i.e. the majority of the backward castes/ social groups still remain backward. The globalization era might have an era of positive impact on nations world wide, ironically, it has managed to leave negative impacts too.Read MoreFeminism in India4692 Words   |  19 PagesIndia can be divided into three phases: the first phase, beginning in the mid-nineteenth century, initiated when male European colonists began to speak out against the social evils of Sati;[2]  the second phase, from 1915 to Indian independence, when Gandhi incorporated womens movements into the  Quit India movement  and independent womens organizations began to emerge;[3]  and finally, the third phase, post-independence, which has focused on fair treatment of women in the work force and right to political

Mcdonalds Notes on Delivery Service Free Essays

Within McDonalds this there is such diversity with every component, from the menu, working hours, services to products this is what made it unique and offered the one of a kind experience. This allows great flexibility within the business to help achieve profit and growth, without the flexibility many McDonalds would survive. McDonalds dares to be different always introducing new ideas and doing what no other businesses do, e. We will write a custom essay sample on Mcdonalds Notes on Delivery Service or any similar topic only for you Order Now g. giving to charities, Birthday parties etc we truly give our customers value they will ever forget. Slide three- HistoryMcDonald’s was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937. The business, which was generating $200,000 per annum in the 1940s, got a further boost with the new technology of a revolutionary concept called ‘self-service. ‘ The brothers used assembly line procedures in their kitchen for mass production. Prices were kept low. Speed, service and cleanliness became the critical success factors of the business. By mid-1950s, the restaurant’s revenues had reached $350,000. Slide four – if at first you don’t succeed, try and try again. In the 1950’s they failed to franchise McDonalds but along came†¦Ray Kroc (Kroc), distributor for milkshake machines. Expressed great interest in the business, and he finalized a deal with the McDonald brothers in 1954. He established a franchising company, the McDonald System Inc. and appointed franchisees. In 1961, he bought out the McDonald brothers’ share for $2. 7 million and changed the name of the company to McDonald’s Corporation. In 1965, McDonald’s went public. .. Slide five, six and seven – McDonald’s slogany thing: [pic] McDonalds always had the can do attitude and with this optimistic view on business it always stood out.When implementing the online, phone, text and fax system it has the money to invest it has the resources to achieve this there are no lack of funds and its already up and running in countries like India, Singapore, and parts of the USA, by Moving forward the company can trial the delivery system and develop the results they receive into a report of the delivery system and this would show any trends, after analysing information the OBVIOUS answer would be McDonalds is ready to deliver in the UK, already online there are face book groups with and petitions saying McDonalds should deliver their food, there are over 10,000+ people from only just 2 groups saying McDonalds should deliver , even this figure must point out something obvious. Open communications, listening to the customer and them listening to you, our customers – 10,000 of them want us to deliver, and now we can.The way in which we plan to have them order it is by phone, online, text and fax, this leaves such a wide gap as to how the customer wants to order, customers of McDonalds have always been unique as even some customers have rapped their orders. Slide – McDelivery What are we planning to offer We want to become the revolutionary restaurant the one where optimum flexibility is an option, unlike KFC or burger king, if our customers aren’t lovin’ it were not lovin’ it. Were are looking to implement a fax, text, online , phone delivery system to where orders are delivered to a customer’s house for a small fee, depending on how far they live or for a large order delivery is free. This in return will increase customer brand awareness, as more jobs are created, thus more profit for McDonalds. The delivery service can be charged on a one price for all, with the rising price of petrol ustomers can save money by having their food delivered to them with a flat delivery charge rate, this even helps people who can’t reach a McDonalds easily, for an example a busy receptionist with a short break too far from a McDonalds to reach in her lunch break she has the convenience of ordering online and having it delivered by her break so she can enjoy her McDonalds meal. With the correct research McDonalds McDelivery service will be an extremely popular service with increasing revenue and allows great flexibility within. It could even be optional for br anches of McDonalds to add on such a service. Incentives could be offered to McDonalds branches who want to add on this unique service.This idea will be a huge add-on to the McDonalds which specialise in ‘drive through’ service. Slide – Marketing objectives Are our marketing objectives likely to be fulfilled? Increasing sales his will entice more customers who worry bout the increasing threat to wildlife and the environment knowing that our packaging will be decomposable and not end up on landfill sites or clogging up the streets, even small points like this have major impacts on people and pressure groups get involved organising protests and marches. One such example is the McLibel case which started off when two activists were delivering leaflets outside a McDonalds claiming it gave numerous cancers and life-threatening illnesses, in such a way that people made it to believe after only on meal of McDonalds they would have heart attacks, these false accusations let to the case which was the longest case in British history. By stopping all these activists and including them on the new design we can work together rather than working against each other. (Efficient delivery vehicles By having efficient vehicles to deliver the food in the customers will pay less for the delivery service and the price of carbon offsetting goes down, and the price of running the vehicle also goes down, advertising on the van would promote the delivery service. By increasing sales, we increase delivery simple. New ordering methods we are giving the customer more choices, and customers need the choice, with out this flexibility some customers will prefer the more flexible service McDonalds rivals may offer. Slide nine – Potential Customers Our ideal customer is pretty much every one. Most children go to McDonalds there is an entire menu for children . Most adults go to McDonalds, there’s a menu which they can chop an change meals. Most teenagers go to McDonalds, most business men, workers, teachers, the list is endless the potential customers are endless, as everyone has to eat The secret of any marketing strategy is to reach the target audience. And here again the target audience should be chosen everyone. In the case of McDonalds projected in its ads, the targeted audiences were the kids no adults take in any information from a kids advert. Health conscious women and senior citizen comprise the major population but kids soon grow out to become adults.Recent law cases and documentaries resulted in the companies recent innovation and a major change related to health related product ranges and this switch over as per the needs of today’s trend and needs has increased the lost popularity of McDonalds. All the above factors point out the external strengths and weaknesses. There are also internal factors which affect the performance and overall benefits the company stands to enjoy. Kids based marketing strategy which was earlier a weakness has changed since 2003 where Ronald McDonalds ruled the TV. Now more teenagers and adults rule the McDonalds ad world even portraying businessmen having breakfast. The research and develop which lacked earlier is also looked into and the brand quality is being defined with various research and development options today.ADULTS- They require good quality value for money food, they don’t want to pay excessive money for food they can make themselves cheaper. Adults – potential business men, busy working short breaks need food delivered quickly and easy so they don’t have to run around, they can relax and eat in their work environment and this is good advertising too as other workers will see the McDonalds freely being eaten in th e office stress free, why have a cold sandwich when you can have a warm crisp meal delivered for a cheap cost almost the same you pay in the office canteen, more variety at McDonalds, even meetings can be catered for with salads and finger food ordered. CHILDREN – Children can now help you order by choosing what they want and by getting more involved, even young children helping you by typing in what you want or simple things like browsing the menu on a computer can be interesting to a child. If a parent has many children, instead of taking ages to get them ready into the car and to their local McDonalds they can relax and the parents can have peace of mind whilst they order their food. TEEN – Teenagers want to eat what they like in the comfort of their own home, brothers and sisters baby sitting or with friend who are unable to get to a McDonalds nearby can go online or phone up and order this and have it delivered in no time.Even if there is no phone there is internet, if no internet or phone there is fax, you can text off a mobile and have it taken off your credit, its so versatile any one can use it. But not everyone goes to McDonalds in an ideal world, every business knows that that’s not how customers thin k, customers need choices and reasons they will come to McDonalds, for example if they have the choice to go either ,McDonalds or KFC we want to know why , this is where market research is vital, without it no business would survive . Slide – 10 product portfolio The Big Mac was created by one of Ray Kroc’s earliest franchisees, who was operating several restaurants, It was designed to compete with a similar Big Boy sandwich.It consists of two beef patties, special â€Å"Mac† sauce, iceberg lettuce, American cheese, pickles, and onions, all served on a three part sesame seed bun. With the big Mac toppling the sales compared to any other burger sold, McDonalds delivery service will be built to handle the big Mac delivering it to the customer, just how they expect it. The big Mac is a star, as it generates a large income for McDonalds, it’s the most popular item on the menu its one of a kind, it changed over time with trends, like reducing the amount of calories it had in it, it even beat its rival – Whopper which hold around 670 calories where as a Big Mac contains 540, by doing this McDonalds is staying with the trends and hypes of customers, adapting to their needs as the customer if always right.This breakthrough led to other variations around the world such as a kosher version the McMiniMac which is a mini Big Mac, a chicken version even on in a wrap, these are all slightly different to the original because that’s how the customers want it eg in india the Big Mac is made of either lamb or chicken because the majority of the country do n’t eat beef due to religious reasons, . rival companies obviously see how popular it is and they develop similar products, for example burger king have a similar burger, the Whopper it has 670 calories and it consists of a flame grilled quarter-pound beef patty, sesame seed bun, mayonnaise, lettuce, tomato, pickles, ketchup. This is also the most popular item on the menu in burger king, but exactly the same, we need to give our potential customers a reason to come to McDonalds and have the real burger.The product sales will increase as demand for the popular items menu goes up, the star is only half the way through its cycle and now its getting better and better, the price of a big Mac is cheaper, selling a Big Mac Coke and fries at under ? 4, but the whopper on the other hand is a staggering ? 6. 00 in some places and this is one of the reason why customers love the big mac. Slide 11- is it going to work? McDonalds needs vital market research conducted by themselves and others to implement their ideas and have a general idea to forecast the future, and what else they might be able to add on with greater efficiency, e. g. not just providing a delivery service, allowing more options to ordering so not just phoning in. ome ideas may not sound realistic but they do appeal to a wide range of people, for example being able to order through fax, many people can just see this as a joke but this is unique, no other business offers fax orders!Scenario 1: a business with his assistant in a busy board meeting and food is needed desperately but in a professional order, a quick fax and the food will arrive within a short amount of time and they haven’t had to register online card details they haven’t had to spend 20 minutes on the phone ringing in, they just write down order address contact details and fax, Simple as pie, but why haven’t other bu sinesses done this? Because many businesses believe this is too outrageous to do, who will man the fax machine while others are working , is it worth it, so many questions but in the end its market research the completes it. Nearly everyone has a computer and internet access these days due to work and study we need these and the unfortunate ones who don’t have either phones or a land line, with these options a business is really throwing itself wide open to customers. Daring to be different, doing what no business dares to do. ? Globalisation- there are over 31,000 stores world wide, if these were to implement a delivery system they would have online stores and reach even more customers , which not al of them have efficient means of transport. ?Brand awareness – McDonalds is a household name, every child has heard of the Happy meal, every teen has heard of the Big Mac ( some countries McDonalds is so popular its created slippers, in McDonalds name. no other business has this level of popularity. ? Increasing Market Charities involved – people do see this system is not just for profit, McDonalds donates a lot of money each year to nurseries and oversees charities for the less fortunate and this online system will only boost the amount they give with a donate option when order, the customer can choose to donate money and choose the amount. ? High profits – this is will be the money we need to start up , the money ? One goal ? Equality within company work ? Good work ? Diversity ? Appeals to all ages ? Flexibility to customers ? Consistency with service ? Quick service ? Targets – the targets set are simple works ? Internal training for staff. ? Implementing a wider menu ? More advanced and health ier food production ? Pairing with other business to create an even more diverse business ? Influencing projects and charity work ? Helping local businesses such as children’s nursery. Slide – priceWe aim to charge one price for delivery, but there will be boundaries as if our workers are delivering food to faraway place, it will get cold, other orders will be late which is not excellent customer service is. Customer service is what defines your company, bad customer service portrays a business with bad objectives. The price will be cost effective as some ordered will be delivered by bike or van depending on the distance; this is good for the customers as we can handle more orders at a time. Human resources would look into the actual whole product mix, as workers make the place, with no efficient workers they can’t sell a product. Customers would decline in vast numbers if McDonalds were to look shabby and have rude staff etc there has to be a high level of standards maintained within the place.HR must recruit workers which can achieve this easily; they have to look how they would benefit long term in such a business, also another factor may be age, if there are two potential workers who are almost exactly equal in abilities and skills but one is 16 and the other 18, the business would benefit by paying the worker less, so the better option would be hire the 16 year old, but then there are time restraints they might still be in full time education and so on, where as the 18 year old may have more time, more flexibility and a drivers licence so they can deliver food, the business just has to look whether it can support the workers chosen by HR. Slide –ProductProduction, is vital in a business, without this the quality of product being a high enough standard a business can collapse, in this case it is McDonalds they make at least 100 burgers a day at each restaurant, if these burgers aren’t produced to a good enough quality it could reveal major health issues e. g. food poisoning and this thus effects the price, for low quality food there should be a low price as its not worth it. Hygiene also plays a part in this, if production is not complying with certain laws then this puts both the business the workers and the customers at a great risk Sales, sales is another key department that affects the marketing mix, if the product is not advertised well it doesn’t sell, it simply doesn’t create any turnover, this is vital for a business to maintain its profit. Sales is what does the market research to look as what needs improving with products, quality of products, the place, new ideas etc.The food also needs to be kept hot so when it reaches the customer it piping hot and tastes just how they want it. Slide – Production Production is vital in a business; they need to keep up the same standard for each and every product, by depressing your workers you cant keep up their high production, you need to boost staff morale and keep them happy to have an efficient production line, Efficiency is vital, without working to full potential the business wil l fail, customers will see that the business is lagging e. g. waiting for food a long time, uncooked food, messy un prepared food this does not look good and simple things like this can turn a customer to one of our rivals. Slide – promotionTV adverts – there are many adverts promoting McDelivery in India proving to be funny and popular with the public, Ronald McDonalds is a world wild known figure for McDonalds, he promote children to be good and to enjoy their meal and have fun, with this character we can develop children programmes which will be funny, and teach the children which also works as advertising for McDonalds. Radio, when people are on the move, on the way to work, a mother coming home from school run ‘thinking I have to do this cleaning, washing, ironing, and cook dinner, but hearing the delivery service may change her mind and choose the ease of having dinner delivered.Pester power, many children see McDonalds and recognise it, they pester parents for a happy meal the parent will give in and get the child a happy meal, this may be seen as unethical, but a happy meal is healthy, there are a choice of fruit juices, apple sticks, carrots, grapes and the chicken nuggets are made with 100% chicken, so children get the healthy food they want and need, the packaging on the happy meal itself will promote the delivery service as many parent fill in the puzzles with their children and will see the advertisement. The delivery vans itself will advertise the service, the unforgettable yellow and red colours will forever be associated with McDonalds, the number of the local store delivery servi ce will be printed on each van and a picture showing what’s on offer and also the price of the one rate delivery service.This will remain in the customers it’s not every day you see red and yellow vans and as no other major chain offers this service it will be truly unique. Slide – Conclusion: Overall the Chain McDonalds has always been unique to other regular fast food stores, they invented the drive through, and they created the big Mac they have achieved so much more than a regular KFC or Burger king. This service already runs in other countries and will prove popular in the UK as market research reflects this, the company has great personality and outstanding service, with all the objectives and target achievable the online delivery system is destined to be successful. Success is not measured by profit in a business, it’s how far you’ve come, wanting to be the best in all that you do. How to cite Mcdonalds Notes on Delivery Service, Papers